2024-2025
Camp Casey
Graphic
motion
illustration
Interface
art direction
The YMCA of Snohomish County took ownership of the historic Camp Casey property in January of 2025 and I was lucky enough to be in charge of creating the new brand.
"Brand" doesn't feel like a sufficient term as this was a massive, months long undertaking that included overhauling the brand and look and feel, but also included an announcement video, all new on-site signage, brochures and stationary, apparel, and several murals.
This rebrand is one of my favorite projects as it involved a little bit of everything I am passionate about. All visuals were created by me with the support of my fellow marketing folks at the Y.
Responsible For:
Logo Design, Brand Identity, Graphic Design, Illustration, Animation, Art Direction, Product Sourcing, Signage and Mural Installation
Tools Used:
The main Camp Casey logo lockup
Camp Casey Announcement Video - Directed videography and created/composited 2D animations.
Designed and built the Camp Casey website in Webflow. Responsible for all aspects
Swim mural on the pool deck
The logo mark illustration
Camp Casey Apparel in the wild
Main Entrance Mural Illustration
The Installed main entrance mural - this took me and my team 2 days to paint by hand.
Branded Brochures and stationary
Initial logo sketches
Bunker mural
Secondary seal logo
Some of the way-finding and map signage we put up around the property.
A few more applications of the brand.
The main map of the property
They even put my logo on the gym floor.
