Initiative Engine is a personal venture that I am a part of, but is currently still in the building phase. I am in charge of all things creative, so developing a logo and brand Identity has been one of my responsibilities.

The objective of this brand is to capture the attention of people who are already familiar with RPGs and introduce a new technology and way to play them, but also to be accessible enough to reach a broader audience that does not immediately know what RPG's mean. Walking the line between too much exposé and communicating what the product is with clarity and generating excitement has been a fun challenge.

This brand is currently still evolving as our understanding of the product we are building evolves and our market fit and target audience becomes clearer.